My name is Gabby Wilson, and I am currently a senior at the University of Kansas studying marketing and obtaining a professional selling certificate
About me
My experience in marketing and sales has given me a strong foundation in both strategy and customer-facing execution. I enjoy understanding how people interact with brands and translating those insights into meaningful marketing approaches.
I’ve gained hands-on experience through client-based projects, Internships, and retail roles that strengthened my communication, adaptability, and problem-solving skills in fast-paced environments.
Outside of my academic work at the University of Kansas, I developed a strong interest in social media and content creation, especially how brands use storytelling and strategy to build meaningful audience connections. I am actively seeking opportunities where I can continue building those skills in a professional setting.
Work experience
July 2025 - September 2025
West Bottoms Plant Co
Business Intern
November 2024 - Present
Target
Fulfillment/Cashier
September 2022 - May 2023
Dillard's
Sales Associate
Education
August 2023 - May 2026
University of Kansas
Projects
Love Kansas Campaign
The Love Kansas Campaign is an ongoing, fully funded initiative supported by the Chamber of Commerce, aimed at attracting new residents and encouraging current Kansans to stay by highlighting local experiences and community appeal.
Love Kansas Group Project
The Love Kansas group project focused on developing marketing strategies to attract and retain residents in Kansas. Working in a team of seven, we created a comprehensive campaign centered on community, lifestyle, and long-term engagement (includes link to group powerpoint).
West Bottoms Plant Co Internship
Supported daily operations and merchandising while contributing to social media content creation, including photo editing, basic video work, and Instagram strategy (includes “Day in the Life” video link).
Love Kansas
This project focuses on developing marketing strategies to attract and retain residents in Kansas as part of a team-based campaign. My contributions included creating a postcard mockup in collaboration with a partner, as well as individually designing social media content for Instagram and Facebook to support campaign messaging.
WBCO
This section highlights my social media content creation work, including edited photography and video production.
The visuals include a redesigned marquee sign, an edited photo of the plant corner, and video stills from content I filmed and edited for Instagram (video stills are linked).
